Why do you need a website?
To Give Customers Vital Information
Having an active website is important even for small, local businesses. According to a study done by Nielsen, 85 percent of consumers use the internet to find local businesses. Without a business website, these customers may not be able to contact or locate you! By creating a professional website, you make it easy for customers to find you and shop at your business.
To Improve Customer Service
A professional business web design will include various ways for customers to get in contact with you to ask questions or voice concerns. By giving consumers a platform to get in direct contact with a business, they will feel more satisfied with their experience and are more likely to refer you to others. By providing a contact form, and FAQ section, or a live chat option on your website, you can greatly improve your customer's' satisfaction and increase your reputation quickly.
To Improve Marketing Strategies
A professional website is fairly inexpensive in comparison to other advertising techniques and is a tool that can reach consumers worldwide very easily. By using analytics software, you can very easily pinpoint your target audience and create marketing material to best cater to them, thereby expanding your consumer base. No longer do we live in a world where customers shop over the phone using a catalog and as such, having a professionally designed, functional website is essential to the success of your company.
The best part about a website is that it can offer so much to a business and yet requires very little day-to-day maintenance. Once your site has been designed and published, it will be fully functional on its own and only needs to be updated to keep content fresh and relevant.