The definition of Corporate Identity is the perception people have of your business when they hear your company name. A business's image is composed of an infinite variety of facts, events, personal histories, advertising, and goals that work together to make an impression on the public.

 

The key to having an image you can grow with is to match it to your target market.

 

• Develop an image that defines your company as narrowly as possible. 
   

• Make sure you can describe what your image is in a single, clear sentence. 
   

• Define your image by selecting a coherent, interesting, engaging stationery design for business cards, letterhead and envelopes. You can echo the colors and typefaces from your stationery in any subsequent marketing materials.
   

• Hire a graphic designer to create a distinctive logo. Then you can use that logo on all printed materials to express a catchy visual image.

 

Establishing an image is an ongoing effort. Any time you air an advertisement, mail printed materials, make a sales call, sponsor an event, hire a spokesperson, or even paint your building, you're contributing to the image you project.  Creating the right image for your business will most likely be an evolution, occurring over months or years as you add layers to your marketing materials and marketing message.