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Advertising is the only medium you can control – if you want your message to hit on the day a product launches or an event is about to happen, this is the only vehicle you control completely.

 

Advertising allows you to target ideal customers only – when you match a very personal message to a very select audience you get far greater connection.

 

Advertising creates awareness for your content – advertising is a great way to help get content found and consumed once you’ve gone to the effort to produce it.

 

Advertising adds credibility to your message – The perception that you can afford advertising is often enough to sell and resell prospects and customers alike and makes it easier to get attention for your entire message.

 

Advertising amplifies everything else you’re doing – When you are using advertising to create awareness for your content, you automatically create more awareness for everything else you are doing. Journalists find companies that advertise, referral sources remember companies that advertise, people fan and follow and friend from ads, and employees can point to well-placed ads as a source of pride in place they work.